Play a game. Train a robot.
The brief
Hold up your hand, pinch your fingers, and a robot claw obeys. PINCH uses your camera to track your hand in real time (all on your device — the video never leaves your phone), turning thin air into the most tactile controller you've ever used.
Work the belt. Cute, blinking aliens ride a conveyor into your station. Sort them into the right chutes, reject the sickly ones, and don't let any escape — the belt only gets faster. Every run is a seeded wave: same seed, same aliens, so the daily leaderboard is a fair fight.
Learn the claw. Claw School teaches you one axis at a time — left/right, up/down, depth, and the pinch itself — then graduates you into themed shifts: kitchens, laundry, workshop, warehouse.
Make it yours. Earn stars to unlock claw skins and gripper styles — go classic, go lobster. Looks change, the grab never does.
- No login, no downloads — plays in your browser, built for your phone
- Real physics: precision grabs, honest misses, no aim assist
- Weekly anonymous leaderboard — claim your rank with just an email
- Hand tracking runs entirely on-device; only your claw's motion is recorded
Requirements
- Film in 9:16 vertical, 1080p or higher
- Keep it authentic — real reactions over polished ads
- You must own or have access to the product
- Keep within the listed duration (20–45 sec)
- No competitor mentions or unsupported claims